Automation specialist · Small businesses
Still copying leads into the CRM by hand?
You don't need a brief or the right words. Tell me where the busywork lives — I figure out how the work should run, then automate it so it sticks. Like hiring an accountant: you bring the mess, I know the craft.
30 minutes. No pitch deck. You describe the pain — I tell you if automation is the fix.

Services
You hire automation. I handle the rest.
Most owners know they need “automation” — not the exact Zap. I diagnose how work should run, then build the system.
- 01
Figure out the work
You point at the mess — I map how leads, inbox, or ops should actually move. You don't need a process doc. That's my job, same way an accountant doesn't ask you to know the tax code.
- 02
Lead & CRM automation
Then we lock it in: forms into HubSpot or Sheets, follow-ups the same minute — so nothing waits on you to copy-paste.
- 03
AI inbox, support & ops
Triage, reporting, handoffs, scheduling — Zapier, Make, or n8n systems that run after you approve the rules once.
Process
You don't need a plan. That's my job.
Hire me for automation the way you'd hire an accountant — describe the pain, I handle the craft.
Step 01
You bring the mess
No brief required. Tell me what's eating time — I ask the right questions. You don't need to know what automation should look like yet.
Step 02
I shape the work
I decide how the process should run: what stays human, what gets automated, which tools talk, and where things usually break.
Step 03
Build & test
I build it in Zapier, Make, or n8n, then run real scenarios until it holds up.
Step 04
Launch & maintain
We go live with a clear handoff — or I stay on: fixes, tweaks, and updates as your tools and needs change.
Automations
Automations I've built.
Before → after. Open a case for the pain, the pipeline, and what changed.
Filter
Stack
Automation tools I ship with.
Core platforms up top. Below — the apps those workflows usually plug into.
- Zapier
- Make
- n8n
- ChatGPT
- Gemini
- Claude
Connected apps
About
Built for owners who just need it handled.
I'm Ruben — an automation specialist for small businesses.
People hire me for automation. Underneath that, I reshape how work moves — then wire Zapier, Make, or n8n so the new way sticks. You don't need to know the tools. That's the point.
Hands on until it holds in production. No overengineering. You own the workflows.
This is for you if
- You know something's broken — you just don't have a clean brief for it
- Leads, inbox, or reports still depend on you copying things by hand
- You're tired of tools that don't talk and VAs who can't fix the process
- You want to hire automation and trust someone who knows their stuff
Contact
Don't know what you need? Start there.
Most people just know something's eating time. Book a call or email the mess — I'll say if hiring automation is worth it, or if it isn't.
- 0130 minutes — you talk, I diagnose. No homework beforehand.
- 02No pitch deck. Clear next step or a clean no.
- 03Prefer writing? Email the pain in plain words. Same job.