Still copying leads into the CRM by hand?

You don't need a brief or the right words. Tell me where the busywork lives — I figure out how the work should run, then automate it so it sticks. Like hiring an accountant: you bring the mess, I know the craft.

30 minutes. No pitch deck. You describe the pain — I tell you if automation is the fix.

Ruben

You hire automation. I handle the rest.

Most owners know they need “automation” — not the exact Zap. I diagnose how work should run, then build the system.

  • Figure out the work

    You point at the mess — I map how leads, inbox, or ops should actually move. You don't need a process doc. That's my job, same way an accountant doesn't ask you to know the tax code.

  • Lead & CRM automation

    Then we lock it in: forms into HubSpot or Sheets, follow-ups the same minute — so nothing waits on you to copy-paste.

  • AI inbox, support & ops

    Triage, reporting, handoffs, scheduling — Zapier, Make, or n8n systems that run after you approve the rules once.

You don't need a plan. That's my job.

Hire me for automation the way you'd hire an accountant — describe the pain, I handle the craft.

  1. You bring the mess

    No brief required. Tell me what's eating time — I ask the right questions. You don't need to know what automation should look like yet.

  2. I shape the work

    I decide how the process should run: what stays human, what gets automated, which tools talk, and where things usually break.

  3. Build & test

    I build it in Zapier, Make, or n8n, then run real scenarios until it holds up.

  4. Launch & maintain

    We go live with a clear handoff — or I stay on: fixes, tweaks, and updates as your tools and needs change.

Automations I've built.

Before → after. Open a case for the pain, the pipeline, and what changed.

Automation tools I ship with.

Core platforms up top. Below — the apps those workflows usually plug into.

HubSpot
Salesforce
Gmail
Google Sheets
Google Drive
Airtable
Notion
Slack
Asana
ClickUp
Typeform
Calendly
Stripe
Shopify
Zendesk
Intercom
LinkedIn
Facebook
Webflow
GitHub

Built for owners who just need it handled.

I'm Ruben — an automation specialist for small businesses.

People hire me for automation. Underneath that, I reshape how work moves — then wire Zapier, Make, or n8n so the new way sticks. You don't need to know the tools. That's the point.

Hands on until it holds in production. No overengineering. You own the workflows.

  • You know something's broken — you just don't have a clean brief for it
  • Leads, inbox, or reports still depend on you copying things by hand
  • You're tired of tools that don't talk and VAs who can't fix the process
  • You want to hire automation and trust someone who knows their stuff

Don't know what you need? Start there.

Most people just know something's eating time. Book a call or email the mess — I'll say if hiring automation is worth it, or if it isn't.

  • 30 minutes — you talk, I diagnose. No homework beforehand.
  • No pitch deck. Clear next step or a clean no.
  • Prefer writing? Email the pain in plain words. Same job.